Project Description

What was once an ordinary beach vacation home, is now La Vida Loca Resort. We don’t connect to wifi, we connect to nature. This rebrand is tailored towards those that seek the intimacy of sustainable living; a lost concept people like myself desire but is difficult to achieve.

My role

Sole concept developer, copywriter, UX & product designer.

Lessons Learned

The La Vida Loca lifestyle doesn’t float everyone's boat, but attempting to please everyone as a creative often dilutes authenticity and vision. By staying true to my voice, I connected more deeply with the right audience. That meaningful connection is worth more than mass approval, not widespread acceptance.